June 1, 2019 - Within the first quarter of the year, the hotel Regent Porto Montenegro realized 10% growth, indicating a positive upward trend already for 2019. Within the core tourist season, the number of the reservations is still on the same level as last year, said Regent’s Sales and Marketing Manager, Ivan Rudolf Gajić.
The leisure segment has been a significant focus for the hotel’s Sales and Marketing team, with the aim to support the 2019 Spring and Summer seasons. Regent’s representatives held over 300 meetings with sales calls hosted in Europe, Middle East, Russia, and the UK.
Regent Porto Montenegro’s presence in the European luxury travel market has been highlighted further with the attendance at ITB Berlin, IHG Expo in London and Traveller Made - Essence of Luxury Travel in Marbella. The sales team initiated and completed sales calls internationally to Istanbul, GCC road show with Claviger agency as well as in Dubai, Moscow, St Petersburg in Russia and London and Chester in the UK.
“Amour Europe Vienna and Annual DWP Congress Dubai were both attended with the aim to promote Regent and Montenegro as the ideal wedding destination. With 64 meetings completed in total, the outcomes of these two visits have already seen a larger volume of interest and a higher number of confirmed weddings in 2020,” said Ivan Rudolf Gajić, hosting yesterday the meeting with local journalists of Tivat.
“Throughout all these fairs it is fantastic to hear that Montenegro is already well known and respected as a destination delivering quality to visitors,” Gajic was happy to emphasize.
The most important markets for Regent Porto Montenegro, according to the number of arrivals, remain Great Britain, USA, and Russia.
“Within the core tourist season, the number of reservations is on the same level as last year. Given that the weather forecast has not been as favorable so far this year; guests from our traditional markets have been enquiring but hesitating to make reservations, rather waiting to confirm concrete plans. This conveys the changing dynamic of holiday-makers in general, who now choose to delay their plans and make last minute reservations,” marks Ivan Rudolf Gajić, adding: “The last year was a record one and it is always a challenge to continue the growth in that manner however we plan to complete the business goals fully. Until the end of the year, we expect to achieve a rise of 10 % and conclude the business year."
Regent Porto Montenegro Management is also very satisfied with MICE segment growth, as well as incentive travel bookings, contributing the extraordinary results in the first and second quarter of the year.
In October this year, the hotel and the Porto Montenegro marina will host a Private Luxury Forum which gathers the most eminent agencies that are in charge of sales and promotion of the luxury travels. Porto Montenegro will welcome the top influencers, innovators, and visionaries of the luxury industry.
“We will host 85 agents who will list Montenegro, a hugely positive sales promotion for Montenegro as a destination. Additionally, around 100 representatives of the luxury brands will attend the Forum. Attendees will enjoy a tailored program of activities to show off the destination, which will include sailing through the Boka Bay with Jadran school ship, visit of the national parks and other activities that encompass outdoors and active tourism. We believe that this is a great opportunity and a worthwhile investment in the process of the positioning of Montenegro as the luxury tourism destination with the ultimate aim of achieving the desired positive business results in the years to come,” Ivan Rudolf Gajić explained.
Regent Porto Montenegro continues investing in emerging markets of GCC countries and Israel in order to position Montenegro as an attractive choice as a leisure destination, with a particular focus on Saudi Arabia and UAE.
“We have a specific representative who actively contributes toward the promotion of Montenegro and Regent Hotel. During our participation at the ATM in Dubai in April this year as part of the IHG stand, we learnt that the main challenge is the lack of direct flights. Thankfully, the cities of the neighboring countries such as Sarajevo, do have direct flights to Saudi Arabia and Kuwait, making travel at least possible for this market. Saudi Arabia is our best market within GCC and we hope that the future negotiations of the government and airports of Montenegro will be successful so that will be directly linked with this market in the near future,” says Gajić.
Israel is also an important market for Regent. “Given the direct flights from Tel Aviv to Tivat, we believe this market will see good growth and that there is strong potential for the positioning of Montenegro as a key luxury destination for tourists from the region, whilst the offer of hotel Regent can be extremely attractive to the HNW guests specifically,” concluded Gajić.
