It is not yet open, and already the international column inches are being written.
There is just over a month to go before the scheduled opening of The Chedi Luštica Bay, the first of seven luxury hotels to be built on the spectacular 1.1 billion euro development on the Luštica peninsula. Two marinas, a new village and an 18-hole golf course are among other highlights on the 7 million m2 plot, the largest investment in the history of Montenegro, and one which is set to cement the country's place on the map of luxury tourism.
And the world is starting to notice. The latest publication to feature the development is none other than the Wall Street Journal in an article earlier this week entitled Business-Friendly Government Boosts Resort Business in Montenegro:
“Just 12 years after declaring its independence, Montenegro is gaining traction in its ambitious goal of becoming one of the dominant players in the Balkans luxury-resort business.
The tiny country’s first celebrity-endorsed golf course—designed by Gary Player—is scheduled to launch next month as part of Luštica Bay, Montenegro’s biggest resort development. That same day, Luštica Bay’s developer, Egyptian firm Orascom Development Holding, is planning to open the resort’s first five-star hotel, the Chedi Luštica Bay, with prices for its 111 rooms and suites starting at €400 (around $468) a night.”
