06 December 2018 - In recent years, healthcare has become one of the fastest growing sectors in the world. The wellness and fitness industry is flourishing worldwide and these aspects of life are gaining popularity in Montenegro as well. According to research in this field, physical fitness (being fit), as a state of health and well-being, is achieved through proper nutrition, moderate-vigorous physical exercise, and sufficient rest. Montenegrin citizens are slowly gaining more insight on the aspect that regular workout routine helps to counter the side-effects of hectic urban lifestyle, reduce stress, anxiety and depression and other diseases that negatively affect health.
Two women, who moved from abroad to Montenegro, recently launched an exciting project in Herceg Novi. Esma Cerinan Otović (28) and Sule Kadan Turkel (45) founded an association that brings together women of different profiles (age, profession, descent) but still linked by the desire to spend their free time healthily and beneficially.
As these two women entrepreneurs stated in an interview with local News Portal “Radio Jadran”, Fit Woman Montenegro is a community that is free and open to all women of Herceg Novi, Bay of Kotor and beyond, who see themselves in the “world of wellness and wellbeing”. The association has their door open for females who want to participate in various activities that contribute to making a person feel satisfied and healthy.
Esma Cerinan Otović explained that the Fit Woman Montenegro Society plans that every week, members of the association will gather at least two times, and she invited all interested women to join them if they want to. The planned activities include stretching and breathing exercises; recreational walks in different locations, visits to tourist and cultural sites, photo-trekking tours, indoor and outdoor sports activities, visits to ethno-villages and agricultural farms.
Fit Woman Montenegro represents a Wellness & Well-being Community for Women with the primary goal to encourage members to lead an active, social and healthy life.
"The membership to our community is free for all women. We want to encourage each other to lead an active, healthy, social life. Come and share your time with us, "they said from the Fit Woman Montenegro Association, inviting all interested to follow them on Instagram and Facebook.