21 March 2019 - International Fair of Tourism, Hotel and Catering Equipment – METUBES, which represents a promotional event aimed at businesspeople from the hotel and catering branch from Montenegro and abroad, was officially opened on March 21 and will last until March 23.
The organisers of International Tourism Fair METUBES created this event to motivate and encourage all tourism services providers to raise their company’s profile and engage customers on a deeper level, accomplish successful promotion of their businesses and reach their business goals altogether. Each year, the Fair is attended by numerous representatives of tourist destinations, accommodation capacities, catering facilities and services, tourist agency programs, transport operators in the function of tourism, organisers of congresses, cultural, sports and other events.
This traditional event, which is organised for the 28th time in Montenegro, is an excellent opportunity to build a brand story and ‘lifestyle’ around products and services, and therefore it often plays a leading role in the marketing strategy of more prominent brands from the hotel industry. This year, the International Tourism Fair, Ecology Fair and Food Fair, which are all organised by Adriatic Fair and merged into one single event, gathered 86 exhibitors that come from 9 different countries! Over 20 exhibitors are making their first appearance to the local market at this very event.
When it comes to the Food Fair, this event managed to gather companies from various sectors - meat and meat products, Mediterranean food, organic food, distilleries and wineries. A special place at the food fair was given to the producers of food who create delicacies following traditional recipes, producers of eco-food and non-governmental sector, dealing with the issue of recycling, waste treatment and education.
Budva - Zero Waste City Project, which is implemented by NGO Eco Centre Budva and Coca-Cola system, will be premiered at the fair. A Zero Waste city is a city that has openly committed to the goal of continuously reducing waste generation and improving separate waste collection and hence redesigning the relationship between people and waste. All visitors will be able to get acquainted with this initiative, whose primary goal is to increase recycling in Budva.
