July 07, 2018 - The first effects of the promotional campaign for the “Goods from Montenegro” project, after a little over a month of implementation, are very encouraging, showed a recent survey conducted by the IPSOS agency on a representative sample of 1.011 citizens of Montenegro older than 18 years.
The implementation of the “Goods from Montenegro” program began in April 2018. This project is significant for all Montenegrin producers of homemade goods. By choosing nationally labeled products, the citizens contribute to the increase in the country’s economic growth and the development of the entire Montenegrin society towards the support of the local production.
The survey, which lasted from May 8-20, showed a positive response of consumers in Montenegro, as well as the need for the “Goods from Montenegro” programme. Also, the first preliminary data from the trade chains shows an increase in the sale of domestic products, as noted by the trade chains owners.
According to the survey, as much as 17% of buyers will now more likely buy domestic products in comparison to the same period last year. Taking into account the fact that buying habits are slow-changers, a remarkable result and a good basis for further work on raising consumer awareness of the importance of the purchase of domestic products are set. As noted from the project organizers, this is an important step for the domestic economy, because purchasing such products strengthens the economy itself, and also raises the living standards of every citizen in Montenegro.
The recent survey also showed that 70% of citizens have heard about the programme and that almost 44% of them know, either partially or completely, about the concrete content of this national project.
When asked about the most significant effect of this programme, citizens responded that it boosts the economy (58%), creates new jobs (37%), strengthens consumer confidence in domestic products (35%) and generally improves the quality of domestic products (31%).
“At the level of all the markets, adequate marking has been done in accordance with standard commercial practices. There has been an increase in the sales of products in certain categories, such as milk and dairy products, eggs, meat, and meat products, but also fruits and vegetables. Also, it is encouraging that a number of new producers came to us with whom we have not had contact so far,” pointed out Olivera Šuškavčević, PR Manager of VOLI trade chain.
The government of Montenegro is working on the implementation of this and similar projects, which confirms the cooperation of the Ministries of Economy and Agriculture and Rural Development, Chamber of Economy of Montenegro, as well as the numerous trade chains across the country.
